Privacy Policy

Last updated: October 23, 2026

This policy explains how AtaForge Inc. ("we", "us") handles your information when you use the MakeupAI mobile app ("App"). Questions: [email protected].

1. Information we collect

Account: your name, email address and the sign-in identifier from Sign in with Apple or Google Sign-In.
Photos: photos you take or choose in the App, and the makeup results created from them.
AI results and text: face and skin analysis results, makeup requests and messages you write to the beauty assistant.
Subscription: subscription status, product, renewal or expiry date, and your free-trial usage counters. Payments are handled by Apple or Google; we never see your card details.
Device and usage: device type, operating system, app version, language, an install identifier, your push-notification token and crash reports.

We do not collect your precise location, contacts or health records, and we do not sell your personal information.

2. How we use it

To provide the App: create makeup looks, analyse your photo, answer your questions and keep your library.
To manage your account, free credits and subscription.
To keep the App secure and working (fraud and abuse prevention, rate limits, crash diagnosis).
To send push notifications you enabled, and to answer your support requests.

3. AI processing

Before your first photo is processed, the App asks for your consent. Your photo, and any text you write, is then sent to our AI providers in the United States, OpenAI and Anthropic, only to create your result. They do not use this data to train their models. They may keep it for up to 30 days (longer only if it is flagged for a policy violation), then delete it. You can withdraw consent at any time in the App under Profile → AI & photo processing; AI features then stop working until you consent again.

Skin analysis estimates visible characteristics from a photo. It is for information and entertainment only and is not medical advice.

4. Service providers

We share data only with providers that help us run the App, under contracts that limit their use of it:

OpenAI and Anthropic (AI processing, see above)
Cloudflare (photo storage and network delivery)
Our cloud hosting provider (servers and database)
RevenueCat (subscription management); Apple and Google (sign-in and payments)
Google AdMob (ads for non-subscribers; we request non-personalized ads only)
Expo (push notifications) and Sentry (crash reports, linked only to a pseudonymous user id — never your photos)
Google (email for support messages)

5. Retention and deletion

We keep your photos, results and messages until you delete them or your account. You can delete single photos and analyses in the App, or delete your account under Profile → Delete Account. Account deletion removes your account, photos, analyses, chat history and feedback from our active systems immediately and from backups within 30 days. See Delete account.

6. Your rights

Depending on where you live (for example the EU/EEA, UK, Turkey or California), you can ask to access, correct, export or delete your data, object to or restrict processing, and withdraw consent. Email [email protected] with the subject "Privacy Request" from the address you use in the App. You can also complain to your local data-protection authority.

7. International transfers

Some providers process data in the United States and other countries. Where required, transfers are protected by safeguards such as the EU Standard Contractual Clauses.

8. Children

The App is not intended for children under 13, and we do not knowingly collect their data. If you believe a child has given us data, contact us and we will delete it.

9. Security

Data is encrypted in transit, sign-in tokens are kept in the device keychain, and access to our systems is restricted. No system is perfectly secure, but we work to protect your information.

10. Changes

We will update this page when our practices change and, for material changes, tell you in the App.

11. Contact

AtaForge Inc. · [email protected]